2021 – Present

Managing Director – Business Reinvention & Growth | Accenture South East Asia

In my current role, I lead business reinvention grounded in pragmatic strategy and realized through outcome-driven execution. Partnering closely with CEOs and CXOs, I have been working in the region helping organizations accelerate growth and transformation with Data and AI at the core – whether the goal is to enhance bottom line, improve capital efficiency (ROIC, ROE), or unlock new topline growth. My approach balances strategic clarity with measurable business impact, ensuring every initiative creates tangible enterprise value.

In my current role, I manage the P&L for our Communications, Media & Technology business in Malaysia and lead the Strategy & Consulting portfolio for the industry across Southeast Asia. As part of the regional and country leadership, my focus is on helping clients move forward faster, smarter, and stronger – building the organizational muscle to sustain reinvention and thrive in an AI-powered future.

2020 – 2021

Chief Digital | Reliance Nippon Life Insurance, India

My first industry leadership role. Took up the Head of Digital role working with the CEO and COO. A short, but interesting stint in addressing business digitization and digital business needs of the organization. Spearheaded digital strategy for customer engagement leveraging digital customer touchpoints, digital marketing, digital sales acceleration objectives for the organization. Led thought leadership on D2C strategy and underlying approaches to push the organization to become the insurer of the future. Rolled out WhatsApp customer engagement within two months into the role.

2017 – 2020

Director – Business Strategy & Digital | Accenture, India, Middle East, SEA

Led strategy & consulting business growth in the Indian market focusing on the communication, media, and technology sector. Spearheaded multiple strategies and transformation programs focusing on the digital transformation of businesses, setup of new digital business, new products & revenue streams, customer-centric transformation of the organizations, customer experience enhancement, customer growth, and revenue & profitability growth.

Championed the craft of digital experience management (digital marketing + digital sales + digital customer engagement) across customer lifecycle; attracting, engaging, converting, and managing customers.

Established as the customer strategy and experience specialist, I helped clients across industries in their customer acquisition, value management, retention and customer loyalty objectives.

With a unique mix of strategic thinking and execution prowess, I also worked as a content specialist, thought leader in the digital and customer experience space leading to the development of multiple assets and solutions for clients across the board. Conceptualized and designed next-generation business opportunities for clients across data monetization, marketplace, cloud, analytics, and platform services.

Handled multiple key accounts and P&L covering 300+ FTEs supporting different projects. Within those three years with Accenture, I remained one of the top performers in terms of sales, revenue, and billability targets.

The role helped me cover the complete nine yards of business; from business origination, to solution development, to negotiations, to contracting, to project delivery, to value realization, and P&L management,

2016 – 2017

Director – Business Consulting | Frost & Sullivan, India, SEA, Middle East, ANZ

This is by far, the most cherished, enriching, and differentiated experience I have had in my career. Joined the organization into an entrepreneurial role, responsible for building a customer consulting business focusing on the APAC market. Built an engine of growth resulting in multiple consulting projects cutting across business strategy and customer experience topics.

Within 1.5 years, independently developed a set of service offerings, client solutions, published thought leaderships, attended key international conferences, delivered keynote addresses, traveled across APAC and Middle East region, met CEOs & CXOs across industries, won and delivered four key strategy and consulting projects – in a nutshell, covered the complete nine yards of building a business.

2010 – 2016

Lead – Strategy & Consulting | Accenture, Europe, NA, ANZ, India, SEA

It is one of the best experiences I cherish. Played the role of a management consultant responsible for leading a team and delivering strategy and consulting projects on the ground. Worked across industries and geographies during these eventful five years and delivered a good number of projects.

My specialization was in customer strategy, customer experience, digital, sales & marketing. Within one year into the role, I was established as a customer experience specialist owing to the depth of my content in that space. Worked with many clients driving their customer acquisition, NPS & CSAT improvement, and customer centricity programs.

Built a good number of assets, thought leadership contents, solution frameworks during the period, which are still being used as a part of organization offerings in the customer consulting space.

2007 – 2010

Business Analyst | TCS, Global

My very first professional experience, after an uncertain start during my initial seven months, I found my footing on a customer engagement project that became my sweet spot. Within two years, I advanced to project leader, directing a 13-member customer consulting team managing customer service initiatives and capability development for UK and Europe-based banking and insurance clients.

Assisted clients in eliminating the need for physical agents and replace them with self-service capabilities across IVR, chatbot, and web channels. Developed multichannel customer service strategies for clients struggling with customer engagements.

Led 20+ Lean Six Sigma project as mentor driving efficiencies and cost reduction across credit card, loan and mortgage processes.